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  • LYCRA® FIBER - COOLMAX® FIBER - THERMOLITE® FIBER - ELASPAN® FIBER - LYCRA® T400® are Trademarks Of The LYCRA Company.

  • The LYCRA Company'S AUTHORISED DISTRIBUTOR & SALES REPRESENTATIVE OF INDIA

Our Vision & Guiding Principles

Our Guiding Principles :

"Integrity And Compliance is Our Way Of Life" .

Vision :

SmarText will be the frontline service provider in India authorized to sell and market differentiated and innovative textiles solutions from The LYCRA Company, one of the world's largest integrated producers of polymers and fibres.

Measure of success:

  • 100% Commitment to compliance standards
  • Measure success by profitability and offer incentives to the real contributors in the company
  • Customers delight and long term profitable association

Front Service/ Solutions provider's status in textile value chain will be achieved by:

Sales and Marketing Excellence: To be an ambassador of the principal supplier and to support/work for capturing value at multiple points of the value chain by clear articulations of value propositions, strategy, pricing, brand image protection and aim for the delivery of the highest level of services.

Product Innovation and development:Timely and proactive insights on market requirement and push for new product deployment and innovations at both the principal product supplier and the upstream customer's levels.

Operational efficiency: Continuously looking for waste eliminations without compromising excellent service standards through innovation at work place.

Team & Talent: We are 100% committed to building a team that will work for mutual benefit of our company and our customers and to create long term value to all the stakeholders.


  • LYCRA® FIBER - COOLMAX® FIBER - THERMOLITE® FIBER - ELASPAN® FIBER - LYCRA® T400® are Trademarks Of The LYCRA Company.

  • The LYCRA Company'S AUTHORISED DISTRIBUTOR & SALES REPRESENTATIVE OF INDIA